The
people engaged in the operation of farms, ranches and
closely-related agri-businesses must use and manage
human, physical and financial resources within an increasingly
complex, global business environment. Acquiring productive
assets, planning for the use of the assets, organizing
them to effectively and efficiently produce goods and
services, establishing and employing proper controls,
recognizing and responding to business risks and opportunities,
generating sufficient returns, and effectively distributing
the returns are responsibilities of these people. They
must conduct operations as organizational structures
become more diverse, property rights are altered, information
and production technologies develop, consumer preferences
evolve, and U.S. and world policy is constantly modified.
Theirs is a future of constant change and learning.
Farm Management Extension's Role
Farm Management Extension has evolved over the years
to provide information and education to a changing agriculture
and a changing society. It exemplifies the specific
function of the land-grant university that would distinguish
it from other universities - the connection of the university
to the public. Farm Management Extension provides a
practical working model of how a university-based outreach
program can translate the scholarship of research scientists
into solutions to problems for individuals and communities.
Farm Management Extension equips people to make their
own decisions to help them identify and realize their
goals. Farm Management Extension also provides scientists
and policy makers with an understanding of problems
facing these groups so that they too may make better
informed decisions.
Farm Management Extension serves a unique role of merging
of the knowledge of production, economic and business
practices. It provides the pragmatic means to help people
integrate many disciplines in their decision making
process. Farm Management Extension included faculty
and staff who engage clientele in learning the ways
and means of doing so they may have the ability to plan,
measure, and properly choose among the multitude of
trade-offs and options available in utilizing resources
to accomplish desired goals. It teaches these people
to be more competent managers of their resources. Farm
Management Extension is a proven partner in helping
American agriculture transform change into an increase
in the food supply for American and world consumers.
Farm
Management Extension's Commitment
Farm Management is committed to continuing its effort
to help people effectively learn and grow to meet the
challenges of agriculture's future. In order to assure
this commitment, Farm Management Extension will continue
to:identify emerging issues in commercial agriculture
and rural America that have either short-run or long-run
relevance to those operating farms and ranches, firms
and organizations serving agriculture and Extension
specialists and agents; relate emerging issues and needs
to researchers and to conduct applied research; employ
an interactive and pragmatic educational process targeted
at specific audiences, which capitalizes on multi disciplinary
and team effort, and which involves need identification,
priority setting, program delivery, and impact assessment;
creatively deliver programs that are at the cutting
edge of management issues, reflect excellence, have
a strong Agricultural Economics base, help people as
they make decisions and solve problems, and make a difference
in the lives of the public; and include faculty and
staff who are sensitive, creative, flexible, visionary,
risk taking, and professionally competent to serve the
diverse people who relate to the operation of farms,
ranches and other agricultural businesses.
Farm Management Extension's Responsibility
Farm Management Extension has a vital responsibility
to remain a partner with the agricultural community
in facing an ever changing environment as it operates
and interacts with society in allocating resources among
alternative uses to satisfy wants and meet basic needs
of people. It must have the commitment to equip itself
with the skills and resources to meet this responsibility.
It will remain a recognized and trusted broker of ideas
and a part of a public institution serving all Americans.
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